design is omnipresent

“There is design in everything … in a cloud, in a wall, in a chair, in the sea, in the sand, in a pot.”

Clara Porset, Art in Daily Life

Design is impactful

“An insignificant little piece of writing equipment, when one thinks of it, has had a vast, almost boundless, influence on our culture.”

Jun’ichiro Tanizaki, In Praise of Shadows

Design is A TRADE

“The artist must step down from his pedestal and be prepared to make a sign for a butcher’s shop, if he knows how to do it. We no longer have this distinction between fine and not-fine, pure and applied. Art is once more becoming a trade, as it was in ancient times when the artist was summoned by society to make certain works of visual communication."

Bruno Munari, Design as Art

Design is HUman-centered

“If our aim is to create solutions that are beneficial in people’s lives, there are potentially harmful consequences to trying to understand humans solely through math.”

Kat Holmes, Mismatch

Design is systematic

“We may picture the process of form-making as the action of a series of subsystems, all interlinked, yet sufficiently free of one another to adjust independently in a feasible amount of time. It works, because the cycles of correction and re-correction, which occur during adaptation, are restricted to one subsystem at a time.”

Christopher Alexander, Notes on the Synthesis of Form

Design is more than form

"We refuse to recognize the problems of form. Form is not the aim of our work, but only the result. Form, by itself, does not exist. Form as an aim is formalism; and that we reject.”

Ludwig Mies van der Rohe

Design is imperfect

“We have to accept human behavior the way it is, not the way we would wish it to be.”

Donald Norman, The Design of Everyday Things

Design is democratic

“The people who need design ingenuity the most, the poorest 90% of the global population, have historically been deprived of it.”

Alice Rawsthorn, Design as an Attitude

Design is Environmental

“The extension of the art of dwelling is the art of living—living in harmony with man's deepest drives and with his adopted […] environment.”

Charlotte Perriand, L'Art de Vivre